公式说明
销售收入 = 商品售价。平台佣金 = 商品售价 × 平台佣金比例。达人成本、退货损耗和支付比例费用按售价比例估算。
总成本 = 商品成本换算后金额 + 平台佣金 + 支付手续费 + 物流 + 包材 + 广告 + 达人佣金 + 样品成本 + 退货损耗。
目标售价 = 固定单件成本 / (1 - 变量费率 - 目标净利率)。变量费率包括平台佣金、支付比例费、达人佣金和退货率。
TikTok Shop United States
TikTok Shop US Profit Calculator
估算 TikTok Shop 美国站单件利润、净利率、ROI、费用拆解、盈亏平衡售价和目标利润率反推售价。适合在选品、定价、达人合作和广告预算前做情景测算。
规则更新时间
2026-05-14
访问校验：2026-07-07
输入成本与费率
默认值来自 TikTok Shop US 配置，所有费率都可以按自己的类目和账单调整。
风险提示规则
当前版本会提示负利润、利润率过低、广告成本过高、退货率过高、售价低于可控单件成本、目标利润率过高以及异常汇率。
这些提示不阻止计算，因为跨境卖家经常需要比较亏损拉新、达人样品投放、清仓或补贴活动等特殊场景。
FAQ
What TikTok Shop US referral fee should I use?
The MVP default is 6% for most categories, with known category exceptions such as selected jewelry and pre-owned categories. Sellers should verify the current category rate in Seller Center before pricing.
Why is payment fee set to 0 by default?
TikTok Shop US settlement documentation describes the legacy transaction fee as no longer applicable for orders after April 3, 2023. The calculator still exposes payment-rate and fixed-fee fields for seller-specific settlement assumptions.
How does the calculator handle creator or affiliate commissions?
Affiliate commission is modeled as a percentage of sale price. Future versions should separate standard affiliate, partner commission, and Shop Ads commission bases when the data model expands.
How does the calculator estimate returns?
The MVP uses sale price multiplied by return rate as a simple expected return-loss estimate. It does not yet model recovered inventory value, return shipping, FBT processing, or category-specific refund rules.
What does break-even price mean?
Break-even price is the estimated selling price needed to cover fixed unit costs and current variable rates before any target profit is added.
How does the target price work?
The tool separates fixed unit costs from variable rates, then solves price = fixed costs / (1 - variable rate - target net margin). If the denominator is too small, the target may be impractical.
Does this replace Seller Center reports?
No. This calculator is for planning and scenario analysis. Final fees, reimbursements, refunds, taxes, FBT charges, and adjustments should be reconciled against Seller Center settlement reports.
Can I use this for Amazon, Etsy, Shopify, PayPal, or Stripe?
Not yet. Those calculators need separate platform-specific fee models. The codebase is structured so future marketplace calculators can reuse shared patterns without mixing fee assumptions.
免责声明
本工具仅用于经营测算和学习交流，不构成财务、税务、法律或平台合规建议。平台费率、促销、物流、税费、退款、FBT、账单调整和汇率会变化，请以 TikTok Shop Seller Center、结算报告、税务顾问和实际合同为准。